EMAIL MARKETING
Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.
Publication of all marketing material in line with marketing plans.
Planning, Executing and analysing email campaigns for the company.
Generate Leads for Digital Marketing.
Sending Emails for Lead Generation to International Clients.
Bulk/Mass mailing.
Bulk email data extraction.
Social Media Marketing (SMM)
Preparing the Social Media Marketing Strategy ; focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare etc.
Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc).
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Set up and optimize company pages within each platform to increase the visibility of companys social content.
Moderate all user-generated content in line with the moderation policy for each community
Search Engine Marketing (SEM)
Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages.
Setup of initial campaign bidding, publishers and directory categories.
Ensure ads, keywords and landing pages are in alignment with the focus of the campaign.
Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance.
Meet the daily targets for campaigns reviews and turnaround times for issues highlighted.
Creating, analyzing, and optimizing Google AdWords Campaigns.
Regularly consulting with the AdWords Manager, SEO team and other stakeholders to ensure AdWords strategies
Staying current with Google AdWords updates, new technologies, trends, and best practices.
Potentially working on Facebook Ads
Search Engine Optimization (SEO)
Expert in Article Submission, Press Release Submissions, Directory Submissions, Social Bookmarking, Classified Submissions, Blog Posting, and Business Directory Submissions.
Knowledge of Keyword research and Web Ranking Improvement Techniques, Content Marketing, Organic/Paid Search, SEO, SEM, SMM, PPC, Re-Marketing.
Knowledge of social media optimization (Facebook Promotion, Twitter Promotion, Google plus Promotion).
Maximizing followers on social media platforms such as Facebook, Twitter, Google Plus and Pinterest.
Optimizing Search Engine Presence and activity, Using Social media for Lead Generation, Social Media Optimization. Complete Digital Marketing.
Generating Leads from Website Research, Design, Development, Promotion of organizations micro-sites /websites.
Generating Leads from Website Research, Design, Development, Promotion of organizations micro-sites /websites.
Generating Leads from Website Research, Design, Development, Promotion of organizations micro-sites /websites.