Search Engine Marketing (SEM)
Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages.
Setup of initial campaign bidding, publishers and directory categories.
Ensure ads, keywords and landing pages are in alignment with the focus of the campaign.
Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance.
Meet the daily targets for campaigns reviews and turnaround times for issues highlighted.
Creating, analyzing, and optimizing Google AdWords Campaigns.
Regularly consulting with the AdWords Manager, SEO team and other stakeholders to ensure AdWords strategies
Staying current with Google AdWords updates, new technologies, trends, and best practices.
Potentially working on Facebook Ads
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